AMERICA'S 1ST RETREAD RUBBER BRAND.
When New Mexico and Arizona were admitted as U.S. states in 1912, we were making retreads. And since then, Oliver and its dealers have proudly delivered and serviced quality retreads you can trust to save money and keep moving.
Explore our history below.
1912
Marion Oliver launches Oliver Tire & Rubber in Oakland, California, as America's 1st retread rubber brand.
1916
We are one of the first companies to work with the new organic accelerators and use carbon black as a reinforcing pigment instead of zinc oxide. (This is why the appearance of tires changed from white to black.)
30s
During World War II, rubber is a critical problem for the Allies. The Axis in the east gain control of the bulk of the world's rubber production, so Oliver chemists work with the U.S. Government and industry colleagues to develop synthetic rubber, called Styrene Butyl Rubber (SBR).
40s
Oliver is the 7th largest consumer of SBR in the United States.
50s
Oliver acquires a New Jersey-based rubber manufacturer. Tubeless tires are invented and gain traction.
60s
Radial truck tires ignite the growth of truck tire retreading and precure retreading.
70s
Oliver develops an alternative precure system in 1972, known as Tuff-Cure® precure retreading.
Oliver is acquired by Standard Products in 1977, an original equipment supplier to the automotive industry.
Oliver adds Dixie-Cap Rubber Company to its family in 1978 to increase production.
80s
Oliver acquires Harrelson Rubber Company in 1982 to increase production.
Oliver holds more than 20 U.S. patents for precure retreading equipment, compounds and tread designs.
Oliver acquires Long Mile Rubber from Goodyear, which is operated as a separate brand.
90s
Oliver acquires Salisbury Machinery in 1990 for machinery and equipment production.
Oliver HQ moves from Oakland, California to Athens, Georgia in 1994 (home of Dixie-Cap Rubber Company).
Cooper Tire acquires Standard Products in 1999 (which includes Oliver).
2000s
Oliver moves its headquarters to Findley, Ohio in 2001.
Oliver acquires Hercules Tread Rubber in 2001, which adds the LongMile brand and creates the MegaMile® line of tires
Oliver acquires Teknor-Apex Tread Rubber in 2002, which also adds to the LongMile line and helps create MegaMile.
Oliver is acquired by Michelin in 2007, and Oliver moves its headquarters to Greenville, South Carolina in 2008 (home of Michelin North America).
2012
Oliver celebrates its 100th anniversary and now has more than 450 professionals in the design, chemistry, mixing, extrusion and pressing processes.
2012-2016
Oliver continues to launch retreads through the years. 2012: Regional A/P and ULP Trailer; 2013: Vantage Trailer II, DF Traction, Vantage Drive Max, and XS-T; 2014: IT2; 2015: PD Drive and Performance Drive; 2016: ORCO HS Trailer.