Oliver Rubber Launches New, More User-Friendly Brand Website

GREENVILLE, S.C., Oct. 11, 2016Oliver® Rubber Company, LLC, announced today it has redesigned based on customer feedback regarding what features would be most valuable to help them better manage their business. The result is a more user-friendly and interactive website that provides quick access to the site’s tools, including a retread selector and dealer locator. Oliver is America’s first retread rubber brand and continues to be a leading provider of quality rubber products to the tire-retreading industry.

New features of the website include:

  • Retread selector — completely redesigned to include more of the information customers ask for, with a search feature that recommends the right retread for their vocation, application, size and position, including SmartWay-verification, winter traction and truck trade-in (where applicable).
  • Retread features — can now be viewed in a side-by-side comparison.
  • Retread detail pages — each product page includes a large tread image, benefits, fitments, sizes supported and retread specifications.
  • Reference section — provides all the reference materials available for a specific tread including product sheets, warranty information and SmartWay designation (when applicable).

For the new dealer locator, Oliver took customer advice to show dealer information and map location at the same time. Oliver also created new user-friendly icons to identify what services dealers offer. Information can be searched by address, city and state, zip code, even latitude and longitude and then refined to select the dealers with the specific services desired.

"For over 100 years, Oliver Rubber has delivered a wide variety of pre-cure and mold-cure tread rubber to meet the specific needs of both retreaders and commercial end users," said Adam Murphy, vice president of marketing. "Now, with our customers valued input, they will have the information they requested from the website to make their job a little easier."

The information on product detail pages can be shared via social sites such as Google+, Facebook, LinkedIn or Twitter. Content is formatted for mobile devices, and a new feature allows customers to create an account and save dealer and tread information, as well as access frequently used reference materials.

About Oliver Rubber Company
Headquartered in Greenville, S.C., Oliver Rubber Company ( employs more than 450 professionals in the design, chemistry, mixing, extrusion and pressing processes. Established in 1912, Oliver Rubber Company is one of the leading providers of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the U.S. Oliver Rubber Company is a wholly-owned subsidiary of Michelin North America, Inc.

Mary Ann Kotlarich
Michelin North America

Eric Bruner
Michelin North America